I'm passionate about products and brands that connect people in new and meaningful ways. I enjoy collaborating with cross-functional product, marketing, sales and creative teams to bring beautiful, useful products to market -- from discovery and engagement through conversion, retention and ongoing monetization.

 

Brand

  • Thought Leadership

  • Visual Storytelling

  • Messaging Strategy

  • Content Development

  • Content Distribution

  • Customer Acquisition

  • Market Research

  • Buyer Journey Mapping

  • Inbound Marketing

  • User Engagement

  • Brand Strategy

 

Product

  • Competitive Research

  • Product Positioning

  • Customer Insights

  • User Experience Strategy

  • Qualitative Research

  • Personas + Use Cases

  • Roadmap Planning

  • Requirements Management

  • Product Launches

  • Onboarding + Education

  • Win/Loss Analysis