Hi, I’m Mary Frances.
If you’re interested, check out my bio. If you have a story to tell, let’s meet for coffee.
As Roadie’s Head of Marketing, community-building is job one. In a two-sided marketplace, that means talking to companies like Delta, L’Oreal, The Home Depot and Walmart in one breath; and then to rideshare drivers and average Jane consumers in the next. I lead our team in all aspects of demand generation, customer acquisition and top-line growth, working closely with product, sales, operations and support to keep everyone aligned towards common goals. I have a strong product marketing sensibility and am at my best leveraging content to merchandise products, engage and convert customers, and shape the customer experience.
Before Roadie, I owned a content and design agency called Two Way. It was the culmination of a 15-year-long career pivot from traditional agency brand planning to full-stack digital marketing. My strongest muscles are product marketing, content strategy and multichannel customer engagement. Start-ups were (and are) my sweet spot, and I worked with founders and other start-up thinkers to launch new products and ventures from brands as diverse as NCR, Intercontinental Hotels Group, SunTrust, PGi, Kabbage, Scoutmob, MailChimp, BIP Capital, Atlanta Tech Village and a gaggle of early stage and growth companies. Running an agency was my dream job. And then I got the chance to do something bigger.
I don’t have hobbies per se, but when I’m not working, I'm at the yoga studio, nesting, or hiking with my dog.
I’m a podcast junkie. Don’t ask me about it unless you have at least 20 minutes to kill.
I love German cars and hillbilly music. Bluegrass is a vastly underrated music genre.
Bungee jumping is the most terrifying thing I’ve done, followed closely by leaving my career in my mid-thirties to go to grad school. As a rule, I think jumping is the best way to get unstuck.
I’m painfully shy, a fact the surprises most people.